Marketing medical services can be quite challenging in the conditions of tight competition and the absence of market positioning. For OB/GYN clinics targeting women, marketing plan should be circled around the interests of women and their primary interest in their maternity health and the development of practices, which help, manage menopause problems and child birth related processes.
Q1. Briefly describe what Chanel (Coco and the firm) stands for.
Chanel is an iconic high fashion company that was established by Gabriel Chanel in the year 1913. Gabrielle was nicknamed “Coco”, thus, it explains the emergence of the name of the company. Gabrielle was a person that had a taste for the woman’s fashion hence the firm adopted and made use of this talent. Gabrielle also set some values that the company had to adhere to. This led to the uprise of a unique and powerful woman fashion.