Q1. If you were the CEO of IKEA what is so important that you have to do at the beginning of every year for the organization to understand the future market trends.
As the CEO, I would lead a marketing research in the targeted markets and brief the co-workers about the planed future expansion with full view on the company’s culture, which is the company’s strength. Therefore, the CEO should have a strategic plan and inform the employees about the vision of the Company in relation to the changing trends and maintain IKEA’s culture.
The China case project, as illustrated in the study, has several issues preventing the project's completion. From the illustration, we identify several issues affecting the progress of this project. These are common problems that exist even in other projects. They include lack of project clarity, lack of good leadership, incompetent staff, and low employee motivation.
Bowman-Kruhm, Mary, and Claudine G. Wirths. Coping with Discrimination and Prejudice. New York: The Rosen Publishing Group. 2000. Print.