1. Identify and describe Firewire Surfboard's strongest competitor. How is this rival positioned in the marketplace?
The major competitor is Channel Island boards. This rival company is the market leader in the sales of high performance short boards.
2. Put yourself in the role of Firewire's entrepreneurial team at the time of the company's founding. What should they have anticipated in the way of competitor reaction and the response of prospective customers?
Q1. If you were the CEO of IKEA what is so important that you have to do at the beginning of every year for the organization to understand the future market trends.
As the CEO, I would lead a marketing research in the targeted markets and brief the co-workers about the planed future expansion with full view on the company’s culture, which is the company’s strength. Therefore, the CEO should have a strategic plan and inform the employees about the vision of the Company in relation to the changing trends and maintain IKEA’s culture.
The China case project, as illustrated in the study, has several issues preventing the project's completion. From the illustration, we identify several issues affecting the progress of this project. These are common problems that exist even in other projects. They include lack of project clarity, lack of good leadership, incompetent staff, and low employee motivation.