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Arts on The Radio and Television

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Arts on The Radio and Television
10.09.2018
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Dear Dana G.,

The Academy of American Poets is delighted to present this proposal for your evaluation. We look forward to working in partnership with you in the National Poetry Month reading. The National Poetry Month reading is an annual event that is aimed at increasing awareness and appreciation of Poetry in the US. The objective of the event is to offer an opportunity to celebrate great poetry in the US and vitality and diversity of great poets and themes in today’s US poetry. It also enhances creativity on American scholars besides enriching the culture and inspiring the new American generation to learn reading and writing skill at its best.

Since the Downtown YMCA insists on charging the Academy of American Poets $5,000 to rent their space for the National Poetry Month reading, the Academy has to find another venue for National Poetry Month next year. Every April is National Poetry Month, and the Academy cannot imagine what would happen if they could not afford to have the reading next year. The Academy’s Board has decided that the most cost-effective way to reach the largest audience is to broadcast the reading on public radio and TV instead of just holding the reading at the YMCA.

We appreciate National Endowment for the Arts taking an interest in assisting our students to appreciate the poetry, culture and develop reading and writing skills through the program. Please contact me on (Insert phone number) if you need any additional information or on any questions regarding the proposal.

Thank you,

Name

Title

The Academy of American Poets

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Introduction

The National Poetry Month reading is an annual event that seeks to raise awareness and appreciation of Poetry in the US. The annual event is celebrated every April since 1999. The theme of next year’s event is to help students increase their reading skills and encouraging Americans to make poetry a larger part of their lives. The event encourages reading a poem each day of the celebration. By the end of the event, we expect the students will have improved their reading skills by a grade or two levels and develop an attitude of reading two or more poems a week hence inculcating poetry into their lives.

Background

The downtown YMCA insists on charging $5,000 rent to the Academy of American Poets in the National Poetry Month reading. It is due to this that the academy has decided to seek another venue for the National Poetry month next year. The event is held every April and the academy cannot imagine what would happen in the event that the annual event is not held. The Academy’s Board has decided that most cost-effective way in reaching the largest audience possible is by use of Television and radio broadcasts rather than just holding the reading at YMCA. It is on that backdrop that the academy decided to apply for a grant from the National Endowment for the Arts to finance the reading.

Problem

The Academy of American Poets has estimated that many American students are at risk in reading performance in poetry due to several reasons including attention deficit disorder, learning disabilities, dyslexia, and or other language-based difficulties. Failure to attend and participate in this event, poetry, and by far culture in the US is likely to be on its deathbed.

Purpose

The availability of arts outside main cities and the preservation of indigenous and regional cultures is a key focus in the National poetry month. However, to ensure that this is done, the event has to be informed to the public through media; TV and radio.NEA finances national initiatives that stimulate societal investments in programs like this nationwide poetry. However, to make this event gain nationwide acceptability the public has to be informed in advance and taught the essence of attending. Thus, the need for funding in TV and radio adverts.

Program Description

The celebration of the event involves different stakeholder across the US. The academy creates and distributes over 200,000 posters promoting the event. These posters are emailed freely to teachers, booksellers, and librarians nationwide. The month presents several special events including readings and even the star-studded yearly Poetry and creative mind. On publicity, the academy sends press releases to media houses across the nation. Hence, several articles are carried in various newspapers, online media outlets, and magazines. It is also the role of the academy to play as the official clearinghouse for information and news on the event. The Academy provides a plethora of practical resources in celebrating the NPM, which includes tips for teaching poetry, creating poetry book displays in libraries or bookstores and even presenting poetry contest, reading and many more.

Plan

The National Poetry month event is aimed at encouraging Americans to make poetry a larger part of their lives. This event will have attendance from people in all cities of the US. Thus, much publicity will be indispensable in informing people of all cities. The broadcast on TV and radio is the intended form of publicity that will seek to stimulate community investments and cause nationwide public engagement. In achieving this, the Academy shall prepare a broadcast that it will distribute national and local media, journalists, and editors. The broadcasts shall have a welcome message to expected attendees and theme of the event.

Goals & Objectives

The goal of the national poetry month is to underscore the extraordinary legacy and achievement of great American poets. It also seeks to introduce more Americans to the pleasure of reading poetry. It is during such an event that poets in America can be brought to the public in innovative and immediate ways. To teachers and students, it emphasizes on the Importance of making poetry key in the school curriculum. The attention paid to poetry by national and local media is increased through this event. It is also a good avenue when increased publication, distribution, and sale of poetry books is witnessed. American private Philanthropists ad public support can see an opportunity of funding poets and poetry.

The main objectives include:

1. Provision of a measurable increase in love for poetry in America.

2. Involve teachers in nurturing poetry talent. This is done through free poetry lessons plans to teachers, curriculum units, tip sheets, success stories from the past.

3. For librarians, the forum seeks to provide tip sheets, ideas for book displays, collection development, discussion, and past success stories.

4. For booksellers, the event will provide ideas for marketing and merchandising, tip sheets and success stories.

Timeline

Submit Grant ProposalMarch 2013
Expected Grant NotificationMarch 2013
Publicity creationMarch 2013
Set up the venueMarch 2013
Training Session for Teachers/Librarians/BooksellersApril 2013
Student IntroductionApril 2013
Test Initial interest for poetryApril 2013
Begin First 4-week PhaseApril 2013
Test Reading ImprovementApril 2013
prepare Results ReportMay 2013

 

Budget

ItemQuantityPriceTotal
Training5days$1,200$6,000
Publicity$50,000
Venue4weeks$5,000
Event management4weeks$5,000
$66,000

Evaluation

The standardized survey shall be conducted at the start of the event and end of the event for students. This is to determine the likeability and understanding of poetry.

Staff and Organizational Information

Jennifer Hazelton, Events Coordinator, older of a Bachelor’s Degree in events management from Lesley College. She has extensive experience organizing national events. Last year she was the organizer of the national poetry-reading month.

Sue Amberson, Poetry, and Language Pathologist, who holds a Bachelor’s degree from the University of Vermont and a Master’s degree from Boston University. He is working with a student with various poetry problems.

Joan Freeman, a poet who holds a Doctorate degree from Colby College. He will be providing support for the program and will take parents and community involvement in the event.

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