Presidential elections, whatever country they take place in, are always described as a spectacular event. Besides the electoral campaign, politically literate speech contributes a lot to the success of the race and the candidate’s person itself. Down below, the speech of Bill Clinton to the Democratic national Convention will be discussed. The structure of the speech, its goal and historical background will be described; the main strategies used by the speaker to get into contact with the audience will be analyzed. Besides, the success of the speech will be evaluated.