1. If you were the Vice President for Treasury at ZAPA, What Benchmarks would you Use to Measure Stephanie’s Hedging Effectiveness?
In order to measure Stephanie’s hedging effectiveness, I would prefer to use a cost as a benchmark. My decision is based on several issues:
1. Taking into account the policy of ZAPA and after observation of it, it becomes clear that the company considers Treasury, which main function is to manage the exposure, as a cost center, (but not as profit).
The case is about an independent commercial computer programmer who intends to purchase commonly known software. After purchasing the software package, he wants to design, write, test, debug, and come up with a new source code from the known software (Steven, 1992). The author says that the programmer wants to study the known software and code a new program with greater capacity and more features using different programming language such as visual basics, C++, R-Crane, Java, Python, and various scripting languages (Steven, 1992).
1. Identify and describe Firewire Surfboard's strongest competitor. How is this rival positioned in the marketplace?
The major competitor is Channel Island boards. This rival company is the market leader in the sales of high performance short boards.
2. Put yourself in the role of Firewire's entrepreneurial team at the time of the company's founding. What should they have anticipated in the way of competitor reaction and the response of prospective customers?