Since its entrance into the market, Wal-mart has made strides by making a mark in the market. Today Wal-mart forms one of the major companies that have a large market share in terms of its customers and suppliers. The mission of Wal-mart Company involves enhancing and integrating its supplier diversity programs into all of its procurement procedures and be able to advocate for minority groups and women owned businesses. This paper looks at the marketing plan for Wal-mart Company, its marketing objectives and recommendations for change.
Dunkin Donuts Coffee marketing plan is a document written to describe the company’s marketing strategy and the current marketing position for the period covered by the plan. Its main purpose is to outline steps that a business should take to achieve its marketing objectives. The paper will discuss five questions in development of Dunkin Donuts Coffee marketing plan.