Introduction The mechanism of the market consists of three main elements: demand, supply, and prices. The system of prices for goods and services is based on the preferences of buyers and sellers. To develop an effective pricing policy of a company, it is necessary to provide a comprehensive analysis of factors affecting the price level. […] Read more >>
Promotion is one of the marketing’s mixes whereby a firm communicates directly with the actual or potential customers concerning their products or services (Yeshin, 2006). This is aimed at influencing customers to purchase a company’s product or service other than those of the competitors. Sales promotion refers to the short-term incentives that are offered to […] Read more >>
Dunkin Donuts Coffee marketing plan is a document written to describe the company’s marketing strategy and the current marketing position for the period covered by the plan. Its main purpose is to outline steps that a business should take to achieve its marketing objectives. The paper will discuss five questions in the development of Dunkin […] Read more >>
There are four main stages involved in the product life cycle and they are introduction stage, growth, maturity and decline. In the introduction stage, the company focuses mainly on advertising and promotion of the new product to its consumers. Once consumers accept the product, there will product growth since it will be sought after by […] Read more >>
A marketing plan can be developed as part of the overall business plan. To be able to come up with a solid marketing strategy, it is essential to develop a well-written marketing plan. Although a marketing plan has a number of actions involved, a marketing plan that lacks a strategic foundation may be useless. A […] Read more >>
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