CASE 10.2: Zappo’s customer service area and customer service as a business strategy Zappos, as an online shoe and apparel marketing company, realizes that there is much power in the consumer service end. Mostaghel (2006) argues that customer service could be used as a strategic tool to market business in different companies and Zappos uses […] Read more >>
The fairy tale that best portrays the role of stepmothers is Cinderella. In this tale, Cinderella is forced to live with her stepmother and two stepsisters after her father remarries. She is given all the hard chores in the family while her stepsisters enjoy their youth with friends. Cinderella, under the watchful and evil eye […] Read more >>
Causes for the US Population Increase It is a fact that the US population is growing faster than any population of the developed countries. It is estimated that within a decade, 1990-2000, about 33 million people were added to the US population. This is in contrast to the slow or even negative growth in other […] Read more >>
Accounting ethics have been believed as difficult to control as auditors and accountants rely on the gathered information to audit while ensuring maintained employment at the company. Due to various accounting scandals with the profession, critics have led to an improvement in standards of professionalism while stressing on ethics. The most significant accounting scandal to […] Read more >>
Results from the e-Activity indicated that I am left minded. This came as a confirmation of what I had believed for many years. Being a left-brained person, possess characteristics such as logical, rational, reliable, and like routines and schedules. People with left-brain like counting on issues and faces difficulties dealing with changes. It is advantageous […] Read more >>
In my opinion, some of the success and entrepreneurial tips suggested by Steve Jobs and Lisa Druxman are similar, for example, both of them suggest that a successful entrepreneur must be visionary and have a clear goal to pursue. They also suggest that a successful entrepreneur must work smart. However, some of their success and […] Read more >>
According to the responses given by the interviewees, the effect of having a multiracial category seems to be negative. This is evident from the percentage of the population that was identified as multiracial. They were two percent less compared to their counterparts (Kojetin & Tucker, 1996). Another issue was about how well this category was […] Read more >>
The orientation to college is a relatively classic book and a must-read for students. It gives an outline of the strategies worth using at higher education. In the book, there is a passage on “The ability to relate to teachers and other experts as facilitators and resource persons and to take the initiative in making […] Read more >>
Although it may sound surprising to someone, the fact is that men are intimidated by women. Men know that women are much stronger. A woman is able to perform several social roles at a time: she can be a good mother, a wonderful business executive, and a perfect wife while the only function of a […] Read more >>
Introduction It is widely understood that this war is the most unpopular war that the U.S.A has ever fought. Here the fight was perceived not to be against American soldiers but it was perceived to be against the government policies that sent them there. Its effects ranged from massive loss of lives with more than […] Read more >>
