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IN:
Significance of Social Media in Marketing

Introduction The modern market is overwhelmed with products and services. Consumers want to secure and protect their personal space from unwelcome broadcasting intrusions. The new and urgent problem of modern marketing is to give the necessary information and advertising only to those who can be potentially interested (Evans 29). The failure to follow this principle […] Read more >>

07.11.2019
IN:
Factors Influencing Online Shopping In Saudi Arabia

Abstract This study is aimed at identifying factors that influence consumer behavior in online shopping in Saudi Arabia. Saudi Arabia is amongst the countries with highly advanced technology levels. However, there is a paradox between Saudi Arabia’s level of technology and the number of people who shop online. Factors that affect consumer behavior towards online […] Read more >>

17.10.2019