Recreational Equipment, Inc. (REI) was founded in 1938 by Lloyd and Mary Anderson and it is currently based in Kent, Washington. The founders were passionate climbers who understood difficulties that people encountered when seeking quality climbing gears; therefore, together with their peers, they decided to form a cooperative. The company has tremendously grown over the […] Read more >>
1. Introduction The emergence of the innovative technologies and the creation of new communication channels have provoked the rise of a new marketing form known as the digital marketing. In fact, digital marketing is the promotion of products and services via the Internet. In fact, the companies were oriented only on the direct marketing in […] Read more >>
1.0 Executive Summary This five-year business plan for the SecAc product has been developed by its founder as a way to secure a sense of privacy when using modern technology. The common use of computer technology in recent years has opened up new markets for privacy devices when sharing personal computers to prevent access to […] Read more >>
When dealing with marketing planning of the specific products, one should take into consideration the fundamental elements of any marketing strategy such as price, place, promotion, and product. Companies consider these four Ps of marketing, namely marketing mix, to set their actions and tactics. The essay presents a marketing plan that incorporates marketing mix in […] Read more >>
Your Home is a Good Place, Inc. Case Your Home is a Good Place, Inc. is a unique business that employs convenience as a strategic marketing variable. The business brought homeowners’ companies and other service providers together in a one-stop shopping environment to stress the convenience such as the online marketing strategy. The business required […] Read more >>
Central Ohio Transit Authority A comprehensive organizational strategic analysis entails a review of the organization’s strategic orientation or its strategic intentions within its competitive environment and a diagnosis of the entity’s readiness for change (Armstrong, 2012). This analysis inquiries into the environment around the organization, both externally and internally. The internal environment analysis determines the […] Read more >>
Introduction The modern market is overwhelmed with products and services. Consumers want to secure and protect their personal space from unwelcome broadcasting intrusions. The new and urgent problem of modern marketing is to give the necessary information and advertising only to those who can be potentially interested (Evans 29). The failure to follow this principle […] Read more >>
Abstract This study is aimed at identifying factors that influence consumer behavior in online shopping in Saudi Arabia. Saudi Arabia is amongst the countries with highly advanced technology levels. However, there is a paradox between Saudi Arabia’s level of technology and the number of people who shop online. Factors that affect consumer behavior towards online […] Read more >>
Introduction The mechanism of the market consists of three main elements: demand, supply, and prices. The system of prices for goods and services is based on the preferences of buyers and sellers. To develop an effective pricing policy of a company, it is necessary to provide a comprehensive analysis of factors affecting the price level. […] Read more >>
Introduction The Prenatal Clinic that is located in Bryan, Texas, has been chosen as a subject of marketing analysis for this paper. First of all, the paper will describe the four marketing Ps, because product, place, price, and promotion are the vital components of the marketing strategy of any organization; an appropriate combination of these […] Read more >>
