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Fashion Retail Marketing and the Fashion Economy
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Fashion Retail, Marketing and the Fashion Economy

Introduction The clothing retail industry in the UK has faced a lot of challenges due to the increased globalization and new competitors. One of the main clothing retailers is Marks & Spencer. Marks & Spencer clothing company has been started a hundred years ago, and since then, it has been operating across the UK and […] Read more >>

22.01.2019
Brighton SportLifestyle
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Brighton Sport and Lifestyle Trade Fair

Potential Exhibitors Lateral Event Management Company is planning an event in Brighton, W. Sussex city at Brighton Centre on 20th May 2013 at Brighton Centre. The company will work with the following companies as exhibitors and will be required to put up their stand for their exhibition. The companies include Lotto Licensee sports lifestyle, Active […] Read more >>

21.11.2018
Sales Promotion Plan
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Sales Promotion Plan

Promotion is one of the marketing’s mixes whereby a firm communicates directly with the actual or potential customers concerning their products or services (Yeshin, 2006). This is aimed at influencing customers to purchase a company’s product or service other than those of the competitors. Sales promotion refers to the short-term incentives that are offered to […] Read more >>

09.11.2018
WalMart Marketing Plan
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Wal-Mart Marketing Plan

Introduction Since its entrance into the market, Wal-mart has made strides by making a mark in the market. Today Wal-mart forms one of the major companies that have a large market share in terms of its customers and suppliers. The mission of Wal-mart Company involves enhancing and integrating its supplier diversity programs into all of […] Read more >>

09.11.2018
Dunkin Donuts Coffee Marketing Plan
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Dunkin Donuts Coffee Marketing Plan

Dunkin Donuts Coffee marketing plan is a document written to describe the company’s marketing strategy and the current marketing position for the period covered by the plan. Its main purpose is to outline steps that a business should take to achieve its marketing objectives. The paper will discuss five questions in the development of Dunkin […] Read more >>

09.11.2018
Electric Cigarettes Marketing Plan
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Electric-Cigarettes Marketing Plan

There are four main stages involved in the product life cycle and they are introduction stage, growth, maturity and decline. In the introduction stage, the company focuses mainly on advertising and promotion of the new product to its consumers. Once consumers accept the product, there will product growth since it will be sought after by […] Read more >>

09.11.2018
Segmentation
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Marketing Plan: Segmentation

First of all, it should be noted that such a wide concept as marketing has a lot of definitions. That is why a few of them should be considered. According to the Business Dictionary, marketing is “the management process through which goods and services move from concept to the customer” (“Marketing”, n.d.). This definition focuses […] Read more >>

09.11.2018
Communication Strategy
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Marketing Communication Plan

BP will embrace diverse communication strategies that will be effective in informing the target market in both the U.K and the U.S of the existence of the new product, Solar Shingles. Advertising will form the basis of the entire communication plan. The company will be keen to place adverts on Solar Shingles on mainstream media […] Read more >>

09.11.2018
Marketing plan of our barber and beauty shop
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Marketing Plan of Our Barber and Beauty Shop

A marketing plan can be developed as part of the overall business plan. To be able to come up with a solid marketing strategy, it is essential to develop a well-written marketing plan. Although a marketing plan has a number of actions involved, a marketing plan that lacks a strategic foundation may be useless. A […] Read more >>

09.11.2018
Marketing process
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Guidelines for a Successful Marketing Plan

During the marketing process, organizations have to develop a plan that ensures customers are adequately informed about the product they are selling. This ensures customers are loyal to the company and willing to buy the products of the company. The first approach to marketing is to conduct a SWOT analysis of the business. This involves […] Read more >>

09.11.2018