This study is aimed at identifying factors that influence consumer behavior in online shopping in Saudi Arabia. Saudi Arabia is amongst the countries with highly advanced technology levels. However, there is a paradox between Saudi Arabia’s level of technology and the number of people who shop online. Factors that affect consumer behavior towards online shopping, […] Read more >>
Introduction The mechanism of the market consists of three main elements: demand, supply, and prices. The system of prices for goods and services is based on the preferences of buyers and sellers. To develop an effective pricing policy of a company, it is necessary to provide a comprehensive analysis of factors affecting the price level. […] Read more >>
Introduction The Prenatal Clinic that is located in Bryan, Texas, has been chosen as a subject of marketing analysis for this paper. First of all, the paper will describe the four marketing Ps, because product, place, price, and promotion are the vital components of the marketing strategy of any organization; an appropriate combination of these […] Read more >>
Promotion is one of the marketing’s mixes whereby a firm communicates directly with the actual or potential customers concerning their products or services (Yeshin, 2006). This is aimed at influencing customers to purchase a company’s product or service other than those of the competitors. Sales promotion refers to the short-term incentives that are offered to […] Read more >>
Dunkin Donuts Coffee marketing plan is a document written to describe the company’s marketing strategy and the current marketing position for the period covered by the plan. Its main purpose is to outline steps that a business should take to achieve its marketing objectives. The paper will discuss five questions in the development of Dunkin […] Read more >>
There are four main stages involved in the product life cycle and they are introduction stage, growth, maturity and decline. In the introduction stage, the company focuses mainly on advertising and promotion of the new product to its consumers. Once consumers accept the product, there will product growth since it will be sought after by […] Read more >>
BP will embrace diverse communication strategies that will be effective in informing the target market in both the U.K. and the U.S. of the existence of the new product, Solar Shingles. Advertising will form the basis of the entire communication plan. The company will be keen to place adverts on Solar Shingles on mainstream media […] Read more >>
A marketing plan can be developed as part of the overall business plan. To be able to come up with a solid marketing strategy, it is essential to develop a well-written marketing plan. Although a marketing plan has a number of actions involved, a marketing plan that lacks a strategic foundation may be useless. A […] Read more >>
During the marketing process, organizations have to develop a plan that ensures customers are adequately informed about the product they are selling. This ensures customers are loyal to the company and willing to buy the products of the company. The first approach to marketing is to conduct a SWOT analysis of the business. This involves […] Read more >>
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