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Critical Analysis of Direct and Digital Marketing
IN:
A Critical Analysis of Direct and Digital Marketing

1. Introduction The emergence of the innovative technologies and the creation of new communication channels have provoked the rise of a new marketing form known as the digital marketing. In fact, digital marketing is the promotion of products and services via the Internet. In fact, the companies were oriented only on the direct marketing in […] Read more >>

02.07.2020
Jeffrey MacDonald's case
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Did MacDonald’s Arrogance Convict Him?

Abstract America’s longest-running murder case and trial took place in 1970. Regardless of decades of legal wrangles, being a husband and father of murdered victims and a military doctor, MacDonald remains in jail for the crime. It is a highly intricate case, which stands as a dishonorable example of injustice and unjustified conviction. The current […] Read more >>

03.06.2020
Racism-and-Sexism-Influence-in-Everything-I-Never-Told-You
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Racism and Sexism Influence in Everything I Never Told You

Parents want their children to have the best lives they can. Most of the time, if the parent lacked something in childhood, he or she will make sure that the children have it. Although doing this parents have the best intentions, they often pressure and hurt children projecting their own losses and desires on them. […] Read more >>

03.06.2020
Two-Tier-Wages-Same-Job-Different-Pay
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Two-Tier Wages: Same Job Different Pay

Introduction The economic recession in 2008 forced many employers to focus on the cost-cutting strategies, including costs of labor in the form of benefits and wages. Thus, the companies applied different wage systems to survive in the recession. One of them, two-tier wage system, enables employers hiring new workers at less compensation than those employees […] Read more >>

03.06.2020
IBM and the Emerging Cloud-Computing Industry
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IBM and the Emerging Cloud-Computing Industry

IBM is a large and successful IT company, which has been changing over the years together with the market. In the 2000s, the firm decided to enter the clouding computer industry because its popularity was growing with many other firms shifting towards it. However, this shift was accompanied by different questions and issues, which will […] Read more >>

02.06.2020
Midterm-Case-Study--Amazon.com,-Inc.
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Midterm Case Study: Amazon.com, Inc.

Article Summary The case study of Amazon.com, Inc. shows the point of view and strategic thinking of the management of the Amazon.com, Inc. Company. The case study describes the peculiarities of work and product line differentiation. The history of Amazon begins with the first time launch of official web-site in July 1995 and continues with […] Read more >>

02.06.2020
cultural differences in international human resource management of American and Japanese automobile manufacturing companies
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Cultural Analysis and its Impact on IHRM

Abstract The major purpose of the presented research is the reviling of cultural differences in international human resource management of American and Japanese automobile manufacturing companies. The aims of the current work are precise studying of the goals, strategies, and initiatives of Ford and Toyota, reviling and describing of similarities and differences between them which […] Read more >>

01.06.2020
Raise-the-Red-Lantern-by-Yimou-Zhang
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Raise the Red Lantern

Raise the Red Lantern by Yimou Zhang is an appealing Chinese film that prompts to comprehend and interpret human nature and surroundings. It is like a movable art put on the screen that makes the audience develop thoughts long after they have watched the movie. The movie prompts to analyze an image of an independent […] Read more >>

19.05.2020
Relativism
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Relativism

Introduction Relativism is a theory, according to which all points of view are considered to be valid, while the truth is relative to an individual. Relativism applies to all genres of ideas, ranging from ethics to history or epistemology. For instance, in ethics, every behavior and morality is considered to be right depending on the […] Read more >>

19.05.2020
Art-in-America
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Art in America

Introduction Art in America covers the art in the United States and North America, the art from the colonial period to the 20th century, and the evolution of styles during this period. Some of the topics to be dealt with include articles on American architecture, Canadian art & architecture, Mexican art & architecture, Spanish art […] Read more >>

19.05.2020
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