This research aims at exploring in-depth the phenomenon of celebrity endorsement on social media and determining the benefits and drawbacks that it brings, what effects it can have on customer loyalty and brand image, challenges it faces and causes, and how the trustworthiness of the celebrity perceived by consumers influences the outcomes of the endorsement. […] Read more >>
Long Meat’s Market has a long heritage and history that can be traced back to 1927. As a part of its strategy, the company offers multiple products to meet consumer demands. Among its key strategies is maintaining a local focus. However, with increased consumer needs and expectations, an expanding beef market, and a growing competition […] Read more >>
McDonald’s is one of the oldest and biggest global brands in the restaurant industry. Being a franchise business, McDonald’s Corporation currently has more than 30,000 restaurants in 120 countries, and around 80% of these establishments are owned by independent businesspersons (McDonald’s Official Website [McDonald’s], 2018). At the same time, the company suffers from a negative […] Read more >>
Marketing strategies employed by a company depend largely on the nature and characteristics of the customers. The nature of the complexity of the market environment places a demand on an organization to advance its strategy in order to meet the varied demands associated with consumer characteristics. Major aspects of effective market planning and implementation include […] Read more >>
Introduction: Instructions: Your introduction should explain a A brief historical background of the business, focusing on the major events as breakthroughs over the years in the life of the business, Positive points to build up an image of the business, Running references on a range of products and services, Ranking of the business in terms […] Read more >>
Recreational Equipment, Inc. (REI) was founded in 1938 by Lloyd and Mary Anderson and it is currently based in Kent, Washington. The founders were passionate climbers who understood difficulties that people encountered when seeking quality climbing gears; therefore, together with their peers, they decided to form a cooperative. The company has tremendously grown over the […] Read more >>
1. Introduction The emergence of the innovative technologies and the creation of new communication channels have provoked the rise of a new marketing form known as the digital marketing. In fact, digital marketing is the promotion of products and services via the Internet. In fact, the companies were oriented only on the direct marketing in […] Read more >>
1.0 Executive Summary This five-year business plan for the SecAc product has been developed by its founder as a way to secure a sense of privacy when using modern technology. The common use of computer technology in recent years has opened up new markets for privacy devices when sharing personal computers to prevent access to […] Read more >>
Introduction The modern market is overwhelmed with products and services. Consumers want to secure and protect their personal space from unwelcome broadcasting intrusions. The new and urgent problem of modern marketing is to give the necessary information and advertising only to those who can be potentially interested (Evans 29). The failure to follow this principle […] Read more >>
This study is aimed at identifying factors that influence consumer behavior in online shopping in Saudi Arabia. Saudi Arabia is amongst the countries with highly advanced technology levels. However, there is a paradox between Saudi Arabia’s level of technology and the number of people who shop online. Factors that affect consumer behavior towards online shopping, […] Read more >>
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