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Blog Post: Zappo and Kimpton

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Blog Post: Zappo and Kimpton

CASE 10.2: Zappo’s customer service area and customer service as a business strategy Zappo, as an online shoe and apparels marketing company, realizes that there is much power in the consumer service end. Mostaghel (2006) argue that customer service could be used as a strategic tool to market business in different companies and Zappos uses […] Read more >>

13.08.2018