Biographical Summary Walter Dean Myers is an African American nonfiction author, who for a long time was one of the dominant writers in the world of literature. His journey to the success that he enjoys today has been rough and tumultuous. Walter was born in West Virginia about 75 years ago. Upon the death of […] Read more >>
Education has become one of the most common areas of human activity in modern society. Personal development of every individual depends on knowledge acquired during the educational process. Education is a driving force for the proper social and economic development of modern society. Decent life in the 21st century is impossible without education. Significance of […] Read more >>
Promotion is one of the marketing’s mixes whereby a firm communicates directly with the actual or potential customers concerning their products or services (Yeshin, 2006). This is aimed at influencing customers to purchase a company’s product or service other than those of the competitors. Sales promotion refers to the short-term incentives that are offered to […] Read more >>
Dunkin Donuts Coffee marketing plan is a document written to describe the company’s marketing strategy and the current marketing position for the period covered by the plan. Its main purpose is to outline steps that a business should take to achieve its marketing objectives. The paper will discuss five questions in the development of Dunkin […] Read more >>
There are four main stages involved in the product life cycle and they are introduction stage, growth, maturity and decline. In the introduction stage, the company focuses mainly on advertising and promotion of the new product to its consumers. Once consumers accept the product, there will product growth since it will be sought after by […] Read more >>
A marketing plan can be developed as part of the overall business plan. To be able to come up with a solid marketing strategy, it is essential to develop a well-written marketing plan. Although a marketing plan has a number of actions involved, a marketing plan that lacks a strategic foundation may be useless. A […] Read more >>
Introduction This paper presents an analysis of a case study on management issues affecting organizations. Recommendations are made on how the company can improve its operations and be in a position to compete with others in the world market. The company under scrutiny is ABC Ltd. This is a family-owned business in the UK. It […] Read more >>
Q1. If you were the CEO of IKEA what is so important that you have to do at the beginning of every year for the organization to understand the future market trends. As the CEO, I would lead marketing research in the targeted markets and brief the co-workers about the planned future expansion with the […] Read more >>
Bowman-Kruhm, Mary, and Claudine G. Wirths. Coping with Discrimination and Prejudice. New York: The Rosen Publishing Group. 2000. Print. The researchers discuss the issue of discrimination and analyze the ways of coping with it. Prejudice and discrimination are thoroughly described. The difference between prejudice and discrimination is explained and analyzed. Moreover, the book explains why discrimination […] Read more >>
The history of Native Americans is an integral part of American history. Indian tribes are unique and initial inhabitants of the American continent, and the European “invasion” totally changed the course of their history. As a result, the history of America was also changed. The European and later the U.S. politics towards Native Americans can […] Read more >>
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